Project Fashion Wellington is an exciting initiative which provides a premiere platform for budding Wellington designers to build their own fashion label.



  • Support
  • Exposure
  • Direction
  • Contacts

Chosen participants will have exclusive access to The Creation Station, a purpose built, fully equipped studio, to assemble a capsule collection to dress 6 models at the culminating event, a prodigious catwalk show . There is a high expectation that designers will complete a comprehensive, fluid collection which is commercially viable . Premiere mentorship and guidance will be provided to supplement this fantastic work environment.

Entries close on March 1st and on March 15th a shortlist will be announced, finalists will be picked by our mentors Kate Diana Spencer and Sue Bowerman, along with fashion luminaries , Jaye Glam Morgan, Bron Eichbaum, & Sheila Horton, VIP stylist Meredith Walshe, Woman Magazine editor Lauren Mann and Lucy Revill of ‘The Residents’.

In July the collections will be presented to the public with a Catwalk show.

This event promotes Wellington made fashion and assists designers with a
professional foundation to enter the industry a professional level.

Applications will be made at

Portfolios are to be sent to

roject Fashion Wellington will accept mixed media submissions. It is not necessary that applicants be qualified or commercially experienced but preference will be shown for those entrants that exude passion and a consuming desire for a career in the fashion industry. The labels that succeed will display a clear theme with high quality finishing.

Please note that this is not a wearable art competition, construction & pattern making are expected for garments, some exceptions may be made for expert drapery however repurposing garments will not be permitted

Applicants must be Wellington residents.

Monday March 12
Applications Close

Saturday March 17
Finalists Notified

Thursday March 22
PFW 2018 Begins

Small business and social media short courses

Friday June 22
Capsule collections completed.

Late June

Public Catwalk Show

Come check out the capsule collections put together the last 3 months. Your chance to see an amazing show and check out the works of Wellingtons best emerging Fashion designers.

We would like to thank Wellington City Council for supporting us in this venture.image



Bridget Scanlan

Class of 2017

More than 30,000 New Zealanders have Type 1 diabetes. When designer Bridget Scanlan was diagnosed, she had a new set of accessories that had to somehow fit into her life – and handbag.

During Project Fashion Bridget came up with KYT: a range of stylish and functional bags to address the problem of organising and stashing this equipment.

Whether people want to make a fashion statement when carrying their diabetes equipment, or want a simple way to keep it all discretely hidden in plain sight, K Y T is designed to empower diabetics like herself to help make adjusting to life with diabetes easier.

Following the project, Bridget was accepted in to a business incubator and has taken her bags to the diabetes community for feedback and refinement. They’re excited, and she now has the backing of international diabetes agencies to take her brand global. She has secured supply and production contracts to bring the bags to market.

KYT will launch in early 2018. You can look at the range and follow Bridget’s story on Facebook at Instagram (both @kytbags) or check out


Ischtar Lyla Moon

Class of 2017

Project Fashion Wellington 2017 was an absolutely incredible experience! Kate and our amazing mentors took me out of my comfort zone and gave me the fire I needed to take my brand to the next level.

I have become more aware of my target market and how to commercialize my brand. This has driven me to make some big changes! I am currently working on launching a collection under my new label – Lyla Askew – named in honour of my great grandmother.

Keep your eyes peeled at for an amazing new 2018 collection.

Project leaders

We are at the very heart of creating Project Fashion. The glue that binds all the key ingredients to give those selected the best programme for turning fashion dreams into capsule reality.


Kate Spencer


Kate is the Director of Project Fashion Wellington and the driving force behind the programme. Designers will receive the full benefit of her strong market awareness and knowledge of the demands and constraints facing industry participants, gleaned from nearly 20 years working as a screen printer and garment designer. Kate will provide unique insights into the design environment and how it shapes the people within it. Ms Spencer is also the Director of The Creation Station, a shared work space in Wellington specifically catering to garment construction, workshops, and creative crafts.

An entrepreneur and ideas woman who has generated the concept of Project Fashion Wellington from the ground up, Kate has a keen business sense and is also developing her own bedwear collection, Moonlight Kingdom. Known for her love of Balmain's New French Style and occasional foul mouth, she will be taking PFW to a new level in 2018 with the help of her team and mentors.


Jaye Glam Morgan


Always having a penchant for fashion, on moving to Wellington Jaye quickly cemented herself as someone to watch as an industry arbiter. As a regular fixture at runway shows and insider events, her keen eye as a Stylist and Fashion Commentator have made her a trusted and much coveted voice in the fashion industry nationwide. When it comes to catwalk showtime, Jaye brings the vision to life for designers, back for the second year as Show Producer for PFW there is no doubt Ms Glam will sweep away tired catwalk stereotypes, rewriting the rules of who and what is beautiful in the fashion arena. With the professional intelligence and experience required to produce a unique and stylish showcase for our designers, Jaye Glam is also known for her huge heart, leaving an indelible impression on people wherever she goes with her ability to get dialogue happening and to push boundaries. Jaye’s unique talents and fresh style insights provide an empowering platform for our emerging designers.


Sue Bowerman

Expert Advisor

As a lifelong Wellington Fashion Icon Ms Bowerman’s development and support of young designers is unparalleled in this city. In the 1980's Sue founded Bowerman School of Design to foster creative talent by showing students the practical skills they needed to succeed in fashion, graphic design and textiles. Her students have gone on to dress Michelle Obama, Kate Middleton and enjoyed widespread success both nationally and internationally. At the time the international Versace fashion exhibition was displayed at Te Papa Museum, the school was chosen as the living Versace atelier. Sue got caught trying on the iconic safety-pin dress famously worn by Liz Hurley in 1994, she admits she couldn't get it past her thighs!


Erin Horton


Erin, Production Coordinator, has a background in visual effects for film, spending many years prior to having her gorgeous children working for the Weta Digital Production department. In her second year of working with Project Fashion Wellington Erin brings a genuine love of people, fashion, and organising/scheduling special events. Coming from a family whose heritage is deeply rooted in textiles, filmmaking and theatre, this woman is no stranger to designing frocks herself and has the dress collection to prove it! Erin dreams about documentary filmmaking and puts her heart and soul into making creative things happen, moonlighting as a creative writer, and taking care of the crew, Ms Horton is the behind-the-scenes pocket-sized powerhouse of Project Fashion Wellington.


Justine Boyd


The Writer and Media Liaison for Project Fashion Wellington, Justine brings a true love of words coupled with a fabulous wardrobe of unique pieces collected as a true connoisseur. Brought up on the beautiful East Coast northern beaches, her father was himself a designer, producing beautiful handcrafted leather accessories. This exposure to creative entrepreneurship in her youth ignited a lifelong appreciation for fine craftsmanship, Ms Boyd is looking forward to providing designers with a voice for their work.


Hayley McCrindle

House Model

Hayley is Project Fashion Wellington’s House Model for the second year running, she has recently she has been in Siapan for the Asian Supermodel Contest and works with exclusive agency Kirsty Bunny Model Management. Hayley provides real-life support to the designers, fitting and modeling garments throughout the design process. Posting photos of her recent editorial work on her Instagram, while holding down a day job, Hayley is in the thick of the industry, able to provide the designers with the specific knowledge and insights of a working model.


Bex McGill


Bex McGill is the official Photographer for Project Fashion Wellington, having moved to the capital in 2014 from Tauranga, Bex has recently obtained first class Honours with a Bachelor of Design as a Photography major.

Having already published an online fashion magazine called One and Only and interned at Capital magazine Bex is an excellent source of knowledge on the best way for our entrants to present their work across print and web publications. While this graduands passion lies foremost in editorial fashion photography and portraiture, she also immerses herself in the full gamut of styling and creative direction her photo shoots require.

Ms McGill is currently working to build up her portfolio and will soon have more of her work fantastic work published across national and international platforms.


Specially selected for their diverse range of design, fashion, business and coaching skills, Project Fashion’s mentors will be on hand to offer advice on everything from garment design and production, styling and creating the beginnings of a strong brand for their capsule collections. They will be the ones helping those selected for this exciting pressure cooker of creativity, stay calm and keep all eyes on the prize.

Shelia Horton

A Wellington based Costume Designer, a woman who doesn't waste words and who is nurturing with a love of all things creative. Currently designing costumes for Circa Theatre, Sheila’s background is in film and theatre. With over 40 years' industry experience her work includes costume and millinery work on the films Avatar, and King Kong.

Specialising in garment construction, she admits to being a very particular person when it comes to structure and finishing. Sheila brings the patience of an angel to Project Fashion Wellington’s entrants, imbuing all she does with the highest level of professionalism there's nothing she cannot custom make to fit to perfection. Her extensive knowledge of both the industry and the nuts and bolts of making exquisite pieces, will provide our emerging designers with a fount of knowledge.

Meredith Walsh

A Personal Stylist, widely known for her venture Style Code, Ms Walsh was voted Australian Style Institute 2017 Stylist of the Year, she brings immense passion for fashion to Project Fashion Wellington. Meredith will be sharing her vast styling experience in dressing real people for real life, where her emphasis is on fewer, better things, making a small number of great pieces work harder.

After studying fashion locally Meredith trained with the amazing ASI team under its founder Lauren Di Bartolo, she has worked with premiere designers including Kate Sylvester and Alexandra Owen and has built a thriving business assisting and consulting for fashion designers and stores to curate their collections. Style Code also provides a personal shopping service for VIPs, helping those in the public eye select their wardrobe for day to day wear and special events.

Bronwyn Eichbaum

Bronwyn’s is a product developer for Silverdale Knitwear Ltd, a leading New Zealand manufacturer, importer and wholesaler of high quality designer knitwear. A Wellington resident since 1987 Bron was born in Christchurch. There isn't much Bron doesn't know about fashion, particularly when it comes to wool garments, she specialises in garment design, aligned with trend forecasts, and creative marketing ideas. Having also owned her own label Bron Eichbaum Apparel, and a modelling agency The Agencie, Bron is looking forward to sharing her own story and life experiences, in particular imparting to the participants the ways in which a career in fashion is rarely straight-forward, and how ‘the biggest obstacle can often be yourself’.

Lauren Mann

Lauren’s the owner and editor of Wellington Woman magazine, a publication whose mission is to celebrate the lives of women by providing information on salient issues both locally and across the globe. By highlighting women who have a positive impact locally, readers are inspired to fulfill their potential in every area of life. With articles across a broad spectrum of issues including fashion, health and business, Lauren’s magazine is a positive publication enabling Wellington women to connect and thrive. In addition to dabbling in writing and reporting Lauren is a team player with her ‘fingers in quite a few pies across the board when it comes to the magazine’, having studied Multimedia Journalism, as well as gaining a BCA in Marketing and International Business, Ms Mann has also modeled internationally and is a long-serving WOW Performer. Known for her sensitivity, originality, and hard work, Lauren is looking forward to meeting the designers and seeing their ambition first-hand.

Lucy Revill

As Wellington’s premiere lifestyle blogger, her blog The Residents NZ features her passionate enjoyment of all things lifestyle and creative. Highlighting fascinating local people, Lucy and her gorgeous smile allow readers a peek into what makes interesting people tick. The Residents NZ has won several awards and Lucy has been internationally published, her website receiving over 111,000 unique visitors in 2017. Born in Karori Lucy left Wellington at 18 vowing never to return. Travel, however, reignited her passion for her home city and she is now a proud resident herself, living beachside in gorgeous Oriental Bay. Lucy brings her vast current knowledge and experience with social media success to Project Fashion Wellington, in addition her expertise in business branding and digital media will be invaluable to this year’s lucky six.

Mike Horlor

Project Fashion Wellington is lucky to have Mike Horlor on board this year as a Small Business Advisor. Mr Horlor has imparted his wisdom at Te Wananga o Aotearoa Small Business and Money Management programmes for the past 3 years. With a background in retail, adult education, operations and finance Mr Horlor is an invaluable addition to our mentoring team.

Sharing his knowledge with our entrants concerning marketing, HR, book-keeping and financial forecasting, Mike will provide insight into the all important business edge that so many creatives find challenging. A dedicated father to his cricket mad son Mike lives in gorgeous Titahi Bay.

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