Project Fashion Wellington is an exciting initiative which provides a premiere platform for budding Wellington designers to build their own fashion label.



  • Support
  • Exposure
  • Direction
  • Contacts

Chosen participants will have exclusive access to The Creation Station, a purpose built fully equipped studio, they will assemble a capsule collection to dress 6 models at the culminating event, a prodigious catwalk show . There is a high expectation that designers will complete a comprehensive, fluid collection which is commercially viable . Premiere mentorship and guidance will be provided to supplement this fantastic work environment.

Entries close on March 1st and on March 15th a shortlist will be announced, finalists will be picked by our mentors Kate Diana Spencer and Sue Bowerman, along with fashion luminaries , Jaye Glam Morgan, Bron Eichbaum, & Sheila Horton, VIP stylist Meredith Walshe, Woman Magazine editor Lauren Mann and Lucy Revill of ‘The Residents’.

In June the collections will be presented to the public with a Catwalk show.

This event promotes Wellington made fashion and assists designers with a
comprehensive foundation to enter the industry at a professional level.

Applications will be made at

Portfolios are to be sent to

Project Fashion Wellington will accept mixed media submissions. It is not necessary that applicants be qualified or commercially experienced but preference will be shown for those entrants that exude passion and a consuming desire for a career in the fashion industry. The labels that succeed will display a clear theme with high quality finishing.

Please note that this is not a wearable art competition, construction & pattern making are expected for garments, some exceptions may be made for expert drapery however repurposing garments will not be permitted

Applicants must be Wellington residents.

Monday March 12
Applications Close

Saturday March 17
Finalists Notified

Thursday March 22
PFW 2018 Begins

Small business and social media short courses

Friday June 22
Capsule collections completed.

Saturday July 14th, 7pm
The Practical School of Philosophy, Aro St, Aro Valley

Project Fashion Wellington proudly presents our Private Gala 2018

The Private Gala in the Hall in The Practical School of Philosophy is a catered Runway show that will showcase the Capsule Collections of our six chosen Fashion Designers for 2018. A bar service will be provided for those fortunate enough to secure tickets for this exclusive event. Join industry professionals and the Project Fashion Wellington team in celebrating the launch of six new labels - along with two surprise guest Designers.

Produced by the inimitable Jaye Glam Morgan, this Catwalk event is a hot ticket, featuring entertainment from songstress Kirsten Te Rito, performer Pash Jams & the elegant Hannah Fraser Experience.

Clink on the link now to purchase a great night out for the fashion forward, and a chance to update your wardrobe with great pieces from new designer labels. Guests are invited to dress to impress, a media presence is expected.

Tickets to this extravaganza strictly limited - to secure your tickets go to -

Saturday 4th August,  7pm
City Gallery, Civic Square

Project Fashion Wellington proudly presents our Public Catwalk Show @ the City Gallery. Supported by Wellington City Council

This free event at the wonderful City Gallery will feature the Capsule Collections that our chosen six have designed and executed over the course of the previous three months. This showcase is a chance to enjoy a Runway presentation of these exciting works from Wellington’s best emerging Fashion Designers.

Numbers are strictly limited and registration does not ensure a spot.

We would like to thank Wellington City Council for supporting us in this venture.image



Kelsey Dahlberg

Kelsey Dahlberg is well on her way to fulfilling her dream of exploring the world through her creative ideas, whilst collaborating with other designers to make connections across the globe. Ms. Dahlberg uses the music of St Vincent and FKA twigs to spur her on in the workroom, as she manifests strong pieces that employ colour blocking and silhouettes that appeal across the gender spectrum. Kelsey credits her Nana’s sense of style and confidence, and her recent trip to soak up the street style in Japan, as some of the current inspiration for her work. A Bachelor of Performing and Screen Arts in Costume Design ensures that Kelsey brings a strong construction and pattern making skill set to the design table, and with a label Emblem already running on line, this participant is expected to produce a strong Capsule Collection.


Havilah Arsende

Havilah would like to self title her fashion label, as her name means, ‘where the land is pure and full of goodness’. This designer likes to listen to Whitney Houston power ballads while creating her designs producing beautifully embellished garments. Ms. Koledoye is inspired by 1990’s street style with a feminine bent. Making clothes since she started designing for her dolls as a child, this designer is the first person in her family to enter the industry. Havilah would love to dress actress Dua Lipa and is currently in her second year at Massey University studying her craft. Having spent time living abroad in England and South Africa, this designer brings a real passion for textiles and beading and an exceptional work ethic to Project Fashion Wellington, she is highly focused and extremely dextrous.


Dominique Hopson

Dominique Hopson is a fan of the work of industry giants Alexander McQueen and Vivienne Westwood. Having recently spent time in India studying the craft techniques of local textile makers, Dominique is currently presenting beautiful beaded work and has sold some work under the label ‘til death’, which is a fresh twist on bridal wear for the non-conventional wedding. A soul that resonates to the likes of Debbie Harry, Chrissy Amphlett and all time favourite David Bowie, Ms. Hopson combines a rock n roll aesthetic with high fashion. In addition to working on her own label, Dominique dreams of doing atelier work for Christian Dior and dressing the inimitable Lady Gaga. PFW is expecting some intricate and beautiful pieces from this designer, as she brings her training and experience to the workroom, creating tailored pieces across evening and bridal wear with her current passion for a 1920’s style leaning.


Dennis Jackson

Dennis Jackson won the Technical Excellence Award at NZ Fashion Technical Institute for his Diploma collection in 2017. Creating exceptional tailoring for men with European styling and impeccable construction, this designer produces garments that imbue the wearer with a confidence that comes from ownership of a classic piece with attention to detail. With a desire to use only the best fabrics and an eye to quality trims and precise cutting, Dennis devotes his time to making menswear for the discerning man. Spending time travelling in London, Paris & Amsterdam ignited a desire to bring the high end street style he admired to New Zealand. His Capsule Collection is expected to manifest in a crisp aesthetic that pushes boundaries within a conservative framework.


Matthew Baitson

Matthew Baitson was born in Manchester and raised in Raglan. Leaving his beachside paradise to chase his fashionable dreams, Mr Baitson moved to Wellington in 2015. Entering NZ Fashion Tech, to hone his skills with a specific aesthetic in mind, Matthew describes his collection as relaxed. Each piece contains variables as to styling, making this collection unique, as the garments are able to be worn in various ways, due to an ingenious strap system sewn into these garments.

At 23, this designer is a real powerhouse. Whilst following his passion on top of a full time job at Egmont Street Eatery, Matthew also performs drag under the name Just-Beth at the Ivy Bar. Incorporating his love for all things Diva, this Designer is musically inspired by Amy Winehouse and Adele, and his ultimate client would be the inimitable Lady Gaga. Matthew is a latecomer to the Project, a great addition, and definitely one to watch.


Mikayla Hammond

Mikayla Hammond has always been interested in creative endeavours, she attained first class Honours for her Bachelor of Design at Massey University in 2017 and is a strong participant in this years’ PFW intake. An experienced manual and digital patternmaker, Mikayla prioritises sustainable processes when sourcing materials for her garments and is inspired to create a conscious Capsule Collection that focuses on craftsmanship. As a Prime Minister’s Scholarship recipient Mikayla was pushed stylistically in new directions by her time in India, she credits the time she spent and the people she met, whilst immersed in the textile and fashion industry there, as shaping her direction as a Designer. Pushing the boundaries of ready-to-wear fashion, Ms. Hammond would love to dress Eva Kruse, the president and CEO of Copenhagen Fashion Summit, a forerunner in promoting sustainability in the garment industry. Zeroing in on womenswear, Mikayla enjoys New Zealand artists such as Broods to keep it moving in the workroom. PFW is expecting some great self-dyed fabrics from Mikayla who was the Regional Winner for NZ/Australia and placed Joint Runner-Up in the global finals for the Society of Dyers and Colourists competition in 2017.


Bridget Scanlan

Class of 2017

More than 30,000 New Zealanders have Type 1 diabetes. When designer Bridget Scanlan was diagnosed, she had a new set of accessories that had to somehow fit into her life – and handbag.

During Project Fashion Bridget came up with KYT: a range of stylish and functional bags to address the problem of organising and stashing this equipment.

Whether people want to make a fashion statement when carrying their diabetes equipment, or just a simple way to keep it all discretely hidden in plain sight, K Y T is designed to empower diabetics.

Following the project, Bridget was accepted in to a business incubator and has taken her bags to the diabetes community for feedback and refinement, she now has the backing of international diabetes agencies to take her brand global,  and has secured supply and production contracts to bring the bags to market.

KYT will launch in early 2018. You can look at the range and follow Bridget’s story on Facebook at Instagram (both @kytbags) or check out


Ischtar Lyla Moon

Class of 2017

Project Fashion Wellington 2017 was an absolutely incredible experience! Kate and our amazing mentors took me out of my comfort zone and gave me the fire I needed to take my brand to the next level.

I have become more aware of my target market and how to commercialize my brand, this has driven me to make some big changes. I am currently working on launching a collection under my new label – Lyla Askew – named in honour of my great grandmother.

Keep your eyes peeled at for an amazing new 2018 collection.

Project leaders

We are at the very heart of creating Project Fashion. The glue that binds all the key ingredients to give those selected the best programme for turning fashion dreams into capsule reality.


Kate Spencer


Kate is the Director of Project Fashion Wellington and the driving force behind the programm. Designers will receive the full benefit of her strong market awareness and knowledge of the demands and constraints facing industry participants, gleaned from nearly 20 years working as a screen printer and garment designer. Kate will provide unique insights into the design environment and how it shapes the people within it. Ms. Spencer is also the Director of The Creation Station, a shared work space in Wellington specifically catering to garment construction, workshops, and creative crafts.

An entrepreneur and ideas woman who has generated the concept of Project Fashion Wellington from the ground up, Kate has a keen business sense and is also developing her own bedwear collection, Moonlight Kingdom. Known for her love of Balmain's New French Style and occasional foul mouth, she will be taking PFW to a new level in 2018 with the help of her team and mentors.


Jaye Glam Morgan


Being born with a penchant for fashion, on moving to Wellington Jaye quickly cemented herself as someone to watch as an industry arbiter.

As a regular fixture at runway shows and insider events, her keen eye as a stylist and fashion commentator have made her a trusted and much coveted voice in the fashion industry nationwide. When it comes to catwalk showtime, Jaye brings the vision to life for designers, back for the second year as Show Producer for PFW there is no doubt Ms Glam will sweep away tired catwalk stereotypes, rewriting the rules of who and what is beautiful in the fashion arena. With the professional intelligence and experience required to produce a unique and stylish showcase for our designers, Jaye Glam is also known for her huge heart, leaving an indelible impression on people wherever she goes with her ability to get dialogue happening and to push boundaries. Jaye’s unique talents and fresh style insights provide an empowering platform for our emerging designers.


Sue Bowerman

Expert Advisor

As a lifelong Wellington Fashion Icon, Ms. Bowerman’s development and support of young designers is unparalleled in this city.

In the 1980's Sue founded Bowerman School of Design to foster creative talent by showing students the practical skills they needed to succeed in fashion, graphic design and textiles. Her students have gone on to dress Michelle Obama, Kate Middleton and enjoyed widespread success both nationally and internationally. At the time the international Versace fashion exhibition was displayed at Te Papa Museum, the school was chosen as the living Versace atelier. Sue got caught trying on the iconic safety-pin dress famously worn by Liz Hurley in 1994, she admits she couldn't get it past her thighs!


Erin Horton


Erin, PFW's Production Coordinator, has a background in visual effects for film, spending many years prior to having her gorgeous children working for the Weta Digital Production department. In her second year of working with Project Fashion Wellington Erin brings a genuine love of people, fashion, and organising/scheduling special events. Coming from a family whose heritage is deeply rooted in textiles, filmmaking and theatre, this woman is no stranger to designing frocks herself and has the dress collection to prove it!  Erin dreams about documentary filmmaking and puts her heart and soul into making creative things happen, moonlighting as a creative writer, and taking care of the crew, Ms Horton is the behind-the-scenes pocket-sized powerhouse of Project Fashion Wellington.


Justine Boyd


The Writer and Media Liaison for Project Fashion Wellington, Justine brings a true love of words coupled with a fabulous wardrobe of unique pieces collected as a true connoisseur.  Brought up on the beautiful East Coast northern beaches, her father was himself a designer, producing beautiful handcrafted leather accessories.  This exposure to creative entrepreneurship in her youth ignited a lifelong appreciation for fine craftsmanship, Ms. Boyd is looking forward to providing designers with a voice for their work.


Hayley McCrindle

House Model

Hayley is Project Fashion Wellington’s House Model for the second year running, she has recently she has been in Saipan for the Asian Supermodel Contest and works with exclusive agency Kirsty Bunny Model Management.  Hayley provides real-life support to the designers, fitting and modeling garments throughout the design process.  Posting photos of her recent editorial work on her Instagram ( while holding down a day job, Hayley is in the thick of the industry, able to provide the designers with the specific knowledge and insights of a working model.


Bex McGill


Bex McGill is the official Photographer for Project Fashion Wellington, having moved to the capital in 2014 from Tauranga, Bex has recently obtained first class Honor's with a Bachelor of Design as a Photography major.

Having already published an online fashion magazine called One and Only and interned at Capital magazine Bex is an excellent source of knowledge on the best way for our entrants to present their work across print and web publications.  While this graduand's passion lies foremost in editorial fashion photography and portraiture, she also immerses herself in the full gamut of styling and creative direction her photo shoots require.

Ms. McGill is currently working to build up her portfolio and will soon have more of her work fantastic work published across national and international platforms.  


Specially selected for their diverse range of design, fashion, business and coaching skills, Project Fashion’s mentors will be on hand to offer advice on everything from garment design and production, styling and creating the beginnings of a strong brand for their capsule collections. They will be the ones helping those selected for this exciting pressure cooker of creativity, stay calm and keep all eyes on the prize.

Shelia Horton

A Wellington based Costume Designer and a woman who doesn't waste words, Sheila is nurturing of new talent and has a love of all things creative. Currently designing costumes for Circa Theatre, her background is in film and theatre.  With over 40 years' industry experience Ms. Horton's work includes costume and millinery work on the films Avatar and King Kong.

Specialising in garment construction, she admits to being a very particular person when it comes to structure and finishing.  Sheila brings the patience of an angel to Project Fashion Wellington’s entrants, imbuing all she does with the highest level of professionalism there's nothing she cannot custom make to fit to perfection.  Her extensive knowledge of both the industry and the nuts and bolts of making exquisite pieces will provide our emerging designers with access to a fount of knowledge.

Meredith Walsh

A Personal Stylist, widely known for her venture Style Code, Ms. Walsh was voted Australian Style Institute 2017 Stylist of the Year, she brings immense passion for fashion to Project Fashion Wellington.  Meredith will be sharing her vast styling experience in dressing real people for real life, where her emphasis is on fewer, better things, making a small number of great pieces work harder.

After studying fashion locally Meredith trained with the amazing ASI team under its founder Lauren Di Bartolo, she has worked with premiere designers including Kate Sylvester and Alexandra Owen and has built a thriving business assisting and consulting for fashion designers and stores to curate their collections.  Style Code also provides a personal shopping service for VIPs, helping  those in the public eye select their wardrobe for day to day wear and special events.

Bronwyn Eichbaum

Bronwyn is a product developer for Silverdale Knitwear Ltd, a leading New Zealand manufacturer, importer and wholesaler of high quality designer knitwear.

A Wellington resident since 1987, Bron was born in Christchurch, there isn't much she doesn't know about fashion particularly when it comes to wool garments. Specialising in garment design, aligning with trend forecasts, and creative marketing ideas, having also owned her own label Bron Eichbaum Apparel plusmodelling agency The Agencie, Bron is looking forward to sharing her own story and life experiences. In particular Ms Eichbaum is looking forward to imparting to the participants the ways in which a career in fashion is rarely straight-forward, and how ‘the biggest obstacle can often be yourself’.

Lauren Mann

Lauren is the owner and editor of Wellington Woman magazine, a publication whose mission is to celebrate the lives of women by providing information on salient issues both locally and across the globe.

By highlighting women who have a positive impact locally, readers are inspired to fulfill their potential in every area of life. With articles across a broad spectrum of issues including fashion, health and business, Lauren’s magazine is a positive publication enabling Wellington women to connect and thrive. In addition to dabbling in writing and reporting Lauren is a team player with her ‘fingers in quite a few pies across the board when it comes to the magazine’, having studied Multimedia Journalism, as well as gaining a BCA in Marketing and International Business, Ms. Mann has also modeled internationally and is a long-serving WOW Performer.

Known for her sensitivity, originality, and hard work, Lauren is looking forward to meeting the designers and seeing their ambition first-hand.

Lucy Revill

As Wellington’s premiere lifestyle blogger, Lucy's blog The Residents features her passionate enjoyment of all things lifestyle and creative.

Highlighting fascinating local people, Lucy and her gorgeous smile allow readers a peek into what makes interesting people tick.  The Residents NZ  has won several awards and Lucy has been internationally published,  her website receiving over 111,000 unique visitors in 2017.  Born in Karori Lucy left Wellington at 18 vowing never to return, travel actually reignited her passion for her home city and she is now a proud resident herself, living beachside in gorgeous Oriental Bay.

Lucy brings her vast current knowledge and experience with social media success to Project Fashion Wellington, in addition her expertise in business branding and digital media will be invaluable to this year’s lucky six.

Mike Horlor

Project Fashion Wellington is lucky to have Mike Horlor on board this year as a Small Business Advisor.  Mr Horlor has imparted his wisdom at Te Wananga o Aotearoa Small Business and Money Management programs for the past 3 years.  With a background in retail, adult education, operations and finance Mr Horlor is an invaluable addition to our mentoring team.

Sharing his knowledge with our entrants concerning marketing, HR, book-keeping and financial forecasting, Mike will provide insight into the all -important business edge that so many creatives find challenging. A dedicated father to his cricket mad son Mike lives in gorgeous Titahi Bay.

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